Department: BRAC Business School
Conference/Workshop Proceeding 

Year: 2013

  • "Countering Counterfeit Branding: An Understanding with Mimesis and Cultural Appropriation in Emerging Markets" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: Professor Gillian Sullivan Mort Name of Publisher: Journal of the Academy of Marketing Science Year: 2013
    Field of Research: Marketing