Marketing

Year: 2014

  • "Academy of Marketing Science: Doctoral Colloquium" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: N/A Name of Publisher: Journal of the Academy of Marketing Science Year: 2014
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Customer expectations of CSR and Behavioral Intentions in hotel industry" , Lead/Principal Author: Suntu Kumar Ghosh Co-author: Mohammad Thoufiqul Islam Name of Publisher: Journal of Managment Year: 2014
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Explaining Industrial Importers' Commitment from an Emerging Market Perspective: Theoretical and Managerial Insights" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Saleh, A. M Co-author: Yunus Ali & S. Andaleeb Name of Publisher: Journal of Business & Industrial Marketing Volume and Issue: 29 (1) Year: 2014
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Role of termination cost in measuring relationship quality in retail industry: A relationship marketing approach" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: Dr. Nor Azila Mohd Nor Name of Publisher: Asia pacific journal of marketing and retail management Volume and Issue: Volume 1 (1) Year: 2014
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Bangladeshi Undergraduate University Student's Attitude towards Facebook: A Study on the Most Influencing Factors" , Mr. G. M. Shafayet Ullah Lead/Principal Author: G. M. Shafayet Ullah Co-author: N/A Name of Publisher: Indian Journal of Commerce & Management Studies Volume and Issue: Volume 3, Issue 1 Year: 2014
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Evaluating the effects of cost factors on relationship quality" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: Md. Azila Noor Name of Publisher: International journal of retail and distribution management Volume and Issue: Volume 41 (7) Year: 2014
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals

Year: 2013

  • "A comparative study and mother Brand influence on determining the consumer perception of Diet Coke and Diet Pepsi: a UK market perspective" , Mr. Md. Tamzidul Islam Lead/Principal Author: Md. Tamzidul Islam Co-author: N/A Name of Publisher: ?. International Journal of Marketing and Technology Volume and Issue: Vol: 3, No: 9 Year: 2013
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "An Examination of the Effects of Adaptive Selling Behavior and Customer Orientation on Performance of Pharmaceutical Salespeople in an Emerging Market" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Ali Kara Co-author: S. Andaleeb, Mehmet Turan & Serap Cabuk Name of Publisher: Journal of Medical Marketing Volume and Issue: 13 (2) Year: 2013
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Countering Counterfeit Branding: An Understanding with Mimesis and Cultural Appropriation in Emerging Markets" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: Professor Gillian Sullivan Mort Name of Publisher: Journal of the Academy of Marketing Science Year: 2013
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Evaluating the effect of communication on relationship quality: Investigation of retailer-supplier relationship in Bangladesh" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: N/A Name of Publisher: Journal of business administration and management sciences research Volume and Issue: Volume 2 (12) Year: 2013
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Motivation & Performance: Evidence from Bangladesh" , Fakir Md Yunus Lead/Principal Author: Toby Norman Co-author: Fakir Md Yunus, Jaideep Prabhu Name of Publisher: Winter Doctoral Conference (2013), Cambridge University, UK. Year: 2013
    Field of Research: Marketing
    Department: James P Grant School of Public Health
    Type: Conference/Workshop Proceeding 

Year: 2012

  • "Customer Satisfaction with Complaint Resolution in the Power Sector in a Developing Economy" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Dr. Saad Andaleeb Co-author: Sadrul Huda, Afsana Akhter, Segufta Dilshad Name of Publisher: Journal of Nonprofit & Public Sector Marketing Volume and Issue: 24 (3) Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Factors Influencing the Bangladeshi Consumers? Purchase Decision Regarding Fast Moving Consumer Goods: An Exploratory Study" , Mr. G. M. Shafayet Ullah Lead/Principal Author: G. M. Shafayet Ullah Co-author: Panuel Rozario Prince Name of Publisher: The IUP Journal of Brand Management Volume and Issue: Volume 9, Issue 1 Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Family Businesses that produce counterfeits: What is stopping them from creating their own brand?" , Mr. Tahsan Rahman Khan Lead/Principal Author: Tahsan Rahman Khan Co-author: None Name of Publisher: Procedia Economics and Finance Volume and Issue: Volume 4 Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Importance of communication in determining retailer-supplier relationship quality: A relationship marketing approach" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: N/A Name of Publisher: Asia pacific journal of marketing and retail management Volume and Issue: Volume 3 (3) Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Importance of measuring relationship quality in the retail industry: An Asian perspective" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: N/A Name of Publisher: Asia pacific journal of marketing and retail management Volume and Issue: Volume 3(2) Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Market-oriented Journalism and Perceived Credibility of TV News in Bangladesh" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Anis Rahman Co-author: Dr. Saad Andaleeb Name of Publisher: Conference of the International Communication Association, Phoenix Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Strategic Gains of By-product Marketing: A study on selected companies of Bangladesh" , Mr. Tahsan Rahman Khan Lead/Principal Author: Tahsan Rahman Khan, Golam Mohammad Forkan Co-author: None Name of Publisher: International Journal of Research in Commerce and Management Volume and Issue: Volume 3, Issue 7 Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Study on the factors ruling pharmaceutical product management in Bangladesh" , Dr. Eva Rahman Kabir Lead/Principal Author: Nishat Chowdhury Co-author: Eva Rahman Kabir Name of Publisher: Journal Of Medical Marketing: : Device, Diagnostic and Pharmaceutical Marketing Volume and Issue: 12(3) Year: 2012
    Field of Research: Marketing
    Department: Department of Pharmacy
    Type: Article Published in Refereed Journals
  • "Customer Satisfaction with Complaint Resolution in the Power Sector in a Developing Economy.?" , Ms. Afsana Akhtar Lead/Principal Author: Syed Saad Andaleeb Co-author: Afsana AkhtarSyed Sadrul HudaSegufta Dilshad Name of Publisher: Journal of Non-Profit & Public Sector Marketing Volume and Issue: 24 Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Relationship quality in Bangladeshi retail industry?." , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: Md. Azila Noor Name of Publisher: International proceedings of economics development and research journal Volume and Issue: Volume 38(2012) Year: 2012
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals

Year: 2011

  • "A System Level Analysis of Counterfeit Branding" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: N/A Name of Publisher: ANZMAC Australasian Marketing Journal Year: 2011
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Effects of Warranty on Purchase Decision of Electronic Products: An Empirical Research from the Perspective of Bangladesh" , Mr. G. M. Shafayet Ullah Lead/Principal Author: G. M. Shafayet Ullah Co-author: Md. Rifayat Islam Name of Publisher: Industrial Engineering Letters Volume and Issue: Volume 1, Issue 1 Year: 2011
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Factors Influencing Consumer Service Experience in Private Hospitals: A Study from Bangladeshi Perspective" , Mr. G. M. Shafayet Ullah Lead/Principal Author: G. M. Shafayet Ullah Co-author: Md. Rifayat Islam Name of Publisher: Interdisciplinary Journal of Contemporary Research in Business (IJCRB) Volume and Issue: Volume 3, Issue 5 Year: 2011
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Social exchange theory as a framework for understanding retailer-supplier relationship quality" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: Md. Azila Noor Name of Publisher: International Post Graduate Business Journal. UUM Publications Volume and Issue: Volume 3(1). Year: 2011
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "The role of participation in decision making in determining retailer-supplier relationship quality in retail industry- A relationship marketing approach" , Dr. Mohammed Tareque Aziz Lead/Principal Author: Dr. Md. Tareque Aziz Co-author: N/A Name of Publisher: Asia pacific journal of marketing and retail management Volume and Issue: Volume 3(1) Year: 2011
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals

Year: 2010

  • "Expected sales skills assessment in the pharmaceuticals sales Jobs" , Lead/Principal Author: Suntu Kumar Ghosh Co-author: N/A Name of Publisher: AIMS International Conference on Value-based Management Year: 2010
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Factors Affecting Consumers? Preferences on Fast Food Items in Bangladesh" , Mr. G. M. Shafayet Ullah Lead/Principal Author: Dr. Nazrul Islam Co-author: G. M. Shafayet Ullah Name of Publisher: Journal of Applied Business Research (JABR) Volume and Issue: Volume 26, Issue 4 Year: 2010
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Knowledge Levels of Customers and Salespersons: The Effects On Trust In and Satisfaction With Retail Salespersons" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Dr. Saad Andaleeb Co-author: N/A Name of Publisher: European Institute of Retailing and Service Studies Year: 2010
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Market related factors influencing successful line extension of fast moving consumer goods: A Bangladesh perspective" , Lead/Principal Author: Suntu Kumar Ghosh Co-author: N/A Name of Publisher: AIMS International Conference on Value-based Management Year: 2010
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Quality Using Key Actors in Multiple Encounter Services" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Dr. Saad Andaleeb Co-author: Ali Kara Name of Publisher: International Conference on Theory and Application of Statistics Year: 2010
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 

Year: 2009

  • "Borrowing Behavior of Small and Medium Enterprises: Experiences of Some Selected Local Commercial Banks of Bangladesh" , Ms. Afsana Akhtar Lead/Principal Author: Moutushi Tanha Anup Chowdhury Afsana Akhtar Co-author: Dewan Niamul Karim Name of Publisher: Journal of Marketing, University of Dhaka Volume and Issue: Vol. No. 12 Year: 2009
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Article Published in Refereed Journals
  • "Evaluation of Customers? Perception about Service Dimensions of Private Commercial Banks in Dhaka, Bangladesh" , Ms. Afsana Akhtar Lead/Principal Author: Afsana Akhtar Co-author: Syeda Rownak Afza Name of Publisher: Faculty of Management Studies & Commerce, University of Sri Jayewardenepura, Sri Lanka Year: 2009
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding 
  • "Per pill price differences across therapeutic categories: A study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh" , Dr. Eva Rahman Kabir Lead/Principal Author: Nishat Chowdhury Co-author: Eva Rahman Kabir Name of Publisher: African Journal of Marketing Management Volume and Issue: 1(9) Year: 2009
    Field of Research: Pharmaceutics, Marketing
    Department: Department of Pharmacy
    Type: Article Published in Refereed Journals
  • "Service Quality in the Power Sector of Bangladesh: A Model of Customer Satisfaction with Complaint Resolution" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Sadrul Huda Co-author: Afsana Aktar, Segufta Dilshad, Syed Saad Andaleeb Name of Publisher: Harvard Conference on Ideas and Innovations for the Development of Bangladesh Year: 2009
    Field of Research: Marketing
    Department: BRAC Business School
    Type: Conference/Workshop Proceeding