Passionate marketer with a robust foundation in market research, Fairuza has over three years of experience in the industry. During this time, she significantly impacted the growth of some iconic brands for renowned multinational corporations leveraging data and insight. Her consistent engagement in launching market research projects has allowed in bringing expertised practical understanding of marketing initiatives to Brac Business School. Fairuza emphasizes that in our increasingly data-driven world, students can equip themselves for future career stages by effectively communicating through compelling storytelling.